One of the most popular convenience store chains in the country is about to experience a radical shift in how it can market to customers. 7-Eleven has reached an agreement with American Television Media Group Inc. to include digital-out-of-home (DOOH) advertising in its in-store ATMs.
According to the press release, “We believe the collaboration with 7-Eleven will create invaluable opportunities for advertisers to target consumers across the single largest ATM network in the U.S,” stated Daniel Aharonoff, a digital marketing and technology veteran who is in charge of the effort.
Digital-Out-Of-Home Advertising Opportunities
Aharonoff also stated, “ATM.TV’s entry into the digital-out-of-home space comes during a global pandemic that has seen many people turn to convenience stores for quick shopping trips to avoid supermarkets and big-box stores. As traditional TV viewership continues to decline and other non-traditional media vehicles have uncertain futures, the DOOH marketplace is growing rapidly to meet advertiser demand for digital media, with the added benefit of out-of-home placement.”
ATM.TV is in process of vetting interested advertisers for the project, which is expected to begin by the end of the year. ATM.TV will be providing 7-Eleven stores with a software and hardware platform to deliver advertising and content to screens that will be placed above convenience store ATMs.